This week I road tripped my way way down to Las Vegas to attend CES 2012, the International Consumer Electronics Show with my good friends Rachael Herrscher and Breanne Mansell, both from Today’s Mama. All three of us are tech savvy, entrepreneurial women who run businesses in the social media sphere. At any given time if you were to check our purses you’d probably find at least one iPhone, a DSLR camera, and a laptop or two. Maybe throw in an iPad for good measure.
Sure when I emptied my purse yesterday I found 12 tubes of lip-gloss, some tampons, a bunch of bobby pins and elastics, and two tubes of mascara but I also found an iPhone and a DSLR Canon camera. I’m connected to some form of technology every waking minute of the day and sadly that’s not an exaggeration.
I expected booth babes for the tens of thousands of guys roaming through the CES conference center space over the course of the week, but I was kind of horrified. It’s not how the booth babes were dressed that freaked me out, but that the booth babes were a general representation of what’s expected of women in the technology sphere.
I love a sexy car as much as the next guy, and you know I want to keep up with all the cool tech trends. The problem is the huge disconnect between consumer electronic brands and their attitudes towards women; sure women buy and use and write about technology, but we also look so pretty up on a pedestal holding a camera while wearing a tutu and fishnet stockings.
I’ve got to say boys, I’m pretty disappointed in you.